Family Film Trailers.

Moody Judy and the NOT bummer summer.

Type of shots used:

• Pan shot
• Two shot
• Medium close up
• Tilt
• Zoom
• High angle
• Tracking shot
• Ground shot

Length of trailer: 2.29


Horrid Henry the movie

Type of shots used:

• Close up shot
• Medium close up
• Long shot
• Two shot

Length of trailer: 2.26

Codes and conventions

1. Film Language

The secret of comedy is timing and performance. A person could analyse routines, gags etc. and see how they are used within a narrative feature. It would be interesting to compare a visual gag with a classic suspense sequence. Both involve a careful playoff between what we know as the audience and the awareness displayed by the character. Our pleasure comes from the gleeful anticipation of the humiliation of the comic character or our fear for the hero.

2. Representation

Possibly the most productive approach, analysis of character 'types' and situations should open up comedy films for student analysis. Comedy, like drama, depends on conflicts, in particular between weak and strong characters. Much comedy arises from the success of the weak in deflating the powerful. On the other hand, comedy is also a weapon against fear of the unknown or 'the Other', so that the basis for comedy becomes racism, sexism etc.

3. Audience

The advantage of comedy to producers is that it appeals across all audience groups. However, there are distinct differences in audiences for certain types of comedy. In the UK these are often class differences and age differences. The distinctions were particularly strong in earlier periods when genre production was still possible in British Cinema - e.g. the 1950s with Norman Wisdom (working class) v. the Doctor series (middle class).

4 Institutions

Comedy films may be quite good for studying institution. Historically, various cycles of films can be traced back to their origins in other forms such as music hall, radio and television and in the last twenty years, from club 'stand-up'.

SWOT chart

Strengths ·         Price ·         Value ·         Quality ·         Target audience ·         Unique (Not a lot come out) ·         Time scale	Weaknesses ·         Young audience ·         Timing – It’s good in the ·         timing of the film but not the merchandise as Christmas time is the most popular time for that.
Opportunities ·         Merchandise o   Young children – toys,  play sets, bedding. ·         Seasonal ·         I can have a wide range of ideas as it’s an open genre.	Threats ·         Parents may choose another  film that they’re more likely  going to enjoy. ·         Not a very wide target audience.

Questionnaire

Questionnaire for Target Audience.

1.    How often do you go to the cinema as a family?   

a.       Every Day or More

b.      2-6 Times a Week

c.       About Once a Week IIII

d.      About Once a Month IIIII

e.       Never I

2.    If answered never to the above question, would you go as a family if there was a film you will all enjoy?

a.       Yes II

b.      More likely IIIIII

c.       No

d.      Wait for the DVD II

e.       Wait for it on the TV

3.    Do you agree that there aren’t enough movies in the cinema for young children that parents can enjoy?

a.       Totally Agree IIIIII

b.      Partially Agree III

c.       Neither Agree or Disagree I

d.      Partially Disagree

e.       Totally Agree

4.    Do you go to the cinema more often during school holidays?

a.       Yes IIIIIII

b.      Usually II

c.       No I

d.      Same amount

5.    Where is the most popular place you find out about the films you see?

a.       TV III

b.      Cinema IIIII

c.       Advertisement on bus stops, nurseries, town, etc.

d.      Word and mouth II

6.    Would you buy toys or/and play sets for your children after seeing the film if they enjoyed it?

a.       Yes III

b.      Probably IIIII

c.       For a birthday/Christmas maybe I

d.      no I

Movie Poster

MARKETING A BLOCKBUSTER

Who? 

Who are the target audience?

-Are they men/women?

My film isn't really aimed at one gender as it's aimed at all children but from research i have found that a higher percentage of mothers take children to the cinema then fathers, so i would aim it more on the female side to attract older people to.

-Are they upscale/down market?

My film will be downscale market so single parents or parents who don't make alot of money can still take their children to enjoy the cinema experience.

-What age are they?

My age range will be age 3 and plus as my film is aimed and young children.

When?

- When – is the best date for the film?

My film will be released on a Friday as from research I have found that 97% of family films are released on a Friday ready for the weekend, but as the summer holiday is a great time to go to the cinema because the children aren’t at school and most parents have the time off as well I will release my film on the first Friday of the summer holiday which is Friday 20th July 2012.

- When – can/should the marketing start?

I’m going to release the trailer in cinemas a month before with family films so my age range will see the film. I’d like to release my trailers to TV and posters 2 weeks before the release date for the film so I get a larger audience in time for that film.

How?

- How – do we raise awareness and interest?

I’d like to raise the awareness by posters and trailers, I’d like my posters to be around towns/citys, bus stops, cinemas, schools and nurseries.

Considerations of a Distributor.

As part of my creative and media I've done a powerpoint on the production of my film - I think it went well although from feedback i should have added more detailing on my slides and also need to do some case studies. After seeing other powerpoints i'm going to add how i would advertise my film and also other types of Family films. 

BRIEF FOR POWER POINT PRESENTATION

CREATIVE AND MEDIA BLOCKS A&B

YOU SHOULD MAKE THIS FROM THE PERSPECTIVE OF A DISTRIBUTOR.

YOUR AUDIENCE IS THE PRODUCERS OF THE FILM. MONEY PEOPLE.

YOU MUST SET OUT THE CONSIDERATIONS YOU HAVE MADE SO FAR ACCORDING TO YOUR RESEARCH.

WHAT IS THE GENRE?

WHO ARE THE AUDIENCE?

WHEN WILL THE FILM BE RELEASED AND WHY?

HOW MANY PRINTS WILL BE MADE?

What type of cinemas do you intend it to be released in? Why?

USE examples OF   previous FILMS from the same genre.

Film Distribution

What is the name of the trade body that oversees 96% of theatrical releases?
FDA

What is their role within the cinematic chain? Draw a diagramme to show this.
Film makers               Distributors             Cinemas 

                                       Audience         

What are the key roles of a film distributor? Present as a chart in order of importance.
Acquisition, strategy, creativity, Accountability.

What are the revenue streams available to them?  (Film Value Chain) Again present your information graphically.
Theatrical launch, non-theatrical licence, home entertainment, television, licensed merchandising.

The 2008 market.

How many films were released and how many could that average per week?
531 Films were released, 2.7 per week.

How many times do British audiences visit the cinema per year?
2.7

What was the entire box office revenue for the year?
164.2m

How much is spent on Print and advertising each year sustaining and marketing films?
£300m

For every £1.00 spent on admission how much is spent on other factors of ‘the experience’ and what are they?
£2

How much is the U.K. DVD market worth?
£2.5 billion

Family Films

I have chosen to research family films as i feel it's a large and popular catagry. I feel alot of people enjoy them no matter what age.

So far i have found that alot of family films hit the cinemas on Fridays ready for the weekend, for example:

• Friday 7th October 2011 - Lion King 3D
• Friday 14th October 2011 - Dolphin Tale 3D
• Friday 21st October 2011 - Jusy moody

Info Trac

Learning how to use Info Trac today was really helpful with my studies and no longer have to go trailing through loads of un-useful pages on google or bing, as i can narrow down my search.
I will use this website alot in the future for other studies for things like doctumentaries and newpapers.