Who?
Who are the target audience?
-Are they men/women?
My film isn't really aimed at one gender as it's aimed at all children but from research i have found that a higher percentage of mothers take children to the cinema then fathers, so i would aim it more on the female side to attract older people to.
-Are they upscale/down market?
My film will be downscale market so single parents or parents who don't make alot of money can still take their children to enjoy the cinema experience.
-What age are they?
My age range will be age 3 and plus as my film is aimed and young children.
When?
- When – is the best date for the film?
My film will be released on a Friday as from research I have found that 97% of family films are released on a Friday ready for the weekend, but as the summer holiday is a great time to go to the cinema because the children aren’t at school and most parents have the time off as well I will release my film on the first Friday of the summer holiday which is Friday 20th July 2012.
- When – can/should the marketing start?
I’m going to release the trailer in cinemas a month before with family films so my age range will see the film. I’d like to release my trailers to TV and posters 2 weeks before the release date for the film so I get a larger audience in time for that film.
How?
- How – do we raise awareness and interest?
I’d like to raise the awareness by posters and trailers, I’d like my posters to be around towns/citys, bus stops, cinemas, schools and nurseries.
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