Sunday, 6 November 2011

SWOT chart

Strengths
·         Price
·         Value
·         Quality
·         Target audience
·         Unique (Not a lot come out)
·         Time scale
Weaknesses
·         Young audience
·         Timing – It’s good in the
·         timing of the film but not the merchandise as Christmas time is the most popular time for that.
Opportunities
·         Merchandise
o   Young children – toys,
 play sets, bedding.
·         Seasonal
·         I can have a wide range of ideas as it’s an open genre.
Threats
·         Parents may choose another
 film that they’re more likely
 going to enjoy.
·         Not a very wide target audience.
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