Questionnaire

Questionnaire for Target Audience.

1.    How often do you go to the cinema as a family?   

a.       Every Day or More

b.      2-6 Times a Week

c.       About Once a Week IIII

d.      About Once a Month IIIII

e.       Never I

2.    If answered never to the above question, would you go as a family if there was a film you will all enjoy?

a.       Yes II

b.      More likely IIIIII

c.       No

d.      Wait for the DVD II

e.       Wait for it on the TV

3.    Do you agree that there aren’t enough movies in the cinema for young children that parents can enjoy?

a.       Totally Agree IIIIII

b.      Partially Agree III

c.       Neither Agree or Disagree I

d.      Partially Disagree

e.       Totally Agree

4.    Do you go to the cinema more often during school holidays?

a.       Yes IIIIIII

b.      Usually II

c.       No I

d.      Same amount

5.    Where is the most popular place you find out about the films you see?

a.       TV III

b.      Cinema IIIII

c.       Advertisement on bus stops, nurseries, town, etc.

d.      Word and mouth II

6.    Would you buy toys or/and play sets for your children after seeing the film if they enjoyed it?

a.       Yes III

b.      Probably IIIII

c.       For a birthday/Christmas maybe I

d.      no I

Movie Poster

MARKETING A BLOCKBUSTER

Who? 

Who are the target audience?

-Are they men/women?

My film isn't really aimed at one gender as it's aimed at all children but from research i have found that a higher percentage of mothers take children to the cinema then fathers, so i would aim it more on the female side to attract older people to.

-Are they upscale/down market?

My film will be downscale market so single parents or parents who don't make alot of money can still take their children to enjoy the cinema experience.

-What age are they?

My age range will be age 3 and plus as my film is aimed and young children.

When?

- When – is the best date for the film?

My film will be released on a Friday as from research I have found that 97% of family films are released on a Friday ready for the weekend, but as the summer holiday is a great time to go to the cinema because the children aren’t at school and most parents have the time off as well I will release my film on the first Friday of the summer holiday which is Friday 20th July 2012.

- When – can/should the marketing start?

I’m going to release the trailer in cinemas a month before with family films so my age range will see the film. I’d like to release my trailers to TV and posters 2 weeks before the release date for the film so I get a larger audience in time for that film.

How?

- How – do we raise awareness and interest?

I’d like to raise the awareness by posters and trailers, I’d like my posters to be around towns/citys, bus stops, cinemas, schools and nurseries.

Considerations of a Distributor.

As part of my creative and media I've done a powerpoint on the production of my film - I think it went well although from feedback i should have added more detailing on my slides and also need to do some case studies. After seeing other powerpoints i'm going to add how i would advertise my film and also other types of Family films. 

BRIEF FOR POWER POINT PRESENTATION

CREATIVE AND MEDIA BLOCKS A&B

YOU SHOULD MAKE THIS FROM THE PERSPECTIVE OF A DISTRIBUTOR.

YOUR AUDIENCE IS THE PRODUCERS OF THE FILM. MONEY PEOPLE.

YOU MUST SET OUT THE CONSIDERATIONS YOU HAVE MADE SO FAR ACCORDING TO YOUR RESEARCH.

WHAT IS THE GENRE?

WHO ARE THE AUDIENCE?

WHEN WILL THE FILM BE RELEASED AND WHY?

HOW MANY PRINTS WILL BE MADE?

What type of cinemas do you intend it to be released in? Why?

USE examples OF   previous FILMS from the same genre.